Project Wear and Tear is a global wear and tear project with participants from all over the globe wearing out their jeans the best way they can. The purpose of the project is not to have just another denim contest, we want a fun project that shows how different jeans evolve worn by different people in different environments. So the whole point is to have fun and share denim as well as life stories on the side. To keep things interesting we put up a little carrot for the project. At the end of the project the readers can vote for a “winner”, whom will get a pair of jeans of his/her choice. Naturally something from the basic lines, excluding Gold or Silver Label Momotaro Jeans. In the end we don’t think a fun project needs too many rules and regulations, but since there is a price involved it’s better to have some, which you can read here.